Stanley 1913
The brand is evolving into a lifestyle brand to deepen consumer connections.
Overview
We created a modular digital experience on Shopify celebrating Stanley’s culture and product legacy, strategically designed to support several product launches and collaborations.
The solution included a comprehensive digital strategy that brought Stanley’s brand story to life while enhancing their ecommerce capabilities. A modular, scalable architecture was created to seamlessly merchandise 98 new products launching in 2024. Strategic UX improvements and advanced product searchability features were implemented to streamline the shopping experience. These not only elevated the Quencher as a hero product but also drove increased conversions and revenue by spotlighting Stanley’s broader product portfolio.
Contributions
Supported and led discovery workshop session.
Articulated business goals into strategic brief ensuring alignment across business goals, brand ui, and ux that focused on key measurements for success.
Facilitated retrospective session with client to apply to on-going engagement which included yearly roadmap planning across ui, ux, and development.
Team enablement to apply creative process and team collaboration with a focus on brand consistency, craft, user delight, and project success metrics.
