Bassett Furniture
Infusing their new branding into their digital storefront to embody aspiration while seamlessly blending comfort and style.
Overview
Bassett Furniture needed a redesigned website centered on customer-centricity and brand storytelling, positioning them as style leaders by showcasing their expertise in crafting beautiful spaces, legacy of craftsmanship, and commitment to sustainability.
The new website delivered an intuitive customer journey, seamlessly guiding users to discover products aligned with their needs, driving higher engagement and conversions. It elevated brand storytelling and product understanding through enhanced photography and interactive customization features on product detail pages (PDPs). Additionally, the user experience was optimized by identifying and eliminating friction points, while encouraging exploration and deeper interaction across the site.
Contributions
Partnered with ui, ux, and copywriters to define the discovery approach with Bassett.
Helped inform and provide client alignment through the project creative strategy across business goals, brand, ui, ux, content, and development.
Oversaw the design of an intuitive and visually compelling web experience that simplified the customer journey.
