Project Healing Waters
A rebrand for a nonprofit helping veterans heal through camaraderie, connectedness, and fly fishing.
Overview
PHW needed to build stronger brand equity in order to continue its mission. The organization needed to speak to women, people of color, and younger veterans to stay relevant.
Through our strategic consideration for the brand’s trajectory, we redesigned the brand that tells a better story.
Contributions
Partnered with PHW’s leadership team to understand their brand vision and strategic goals.
Provided creative direction for the ui, ux, copywriting, and brand strategy teams to shape PHW’s evolved branding.
Collaborated with external development partners to ensure alignment with creative vision.
Brand Guidelines
Website Design
