Expedia Group—Egencia
Boost brand awareness and demand for Expedia Group’s top tier travel management company serving 8.5 million global business travelers and 8,000 clients.
Overview
Egencia’s brand didn't communicate a compelling story and value to customers. They needed to attract more clients and grow the brand globally.
To help support this growth and position Egencia as the right travel management partner, a new strategic framework was conceived to communicate the right message across the entire customer journey. This effort included the development of brand guidelines that informed the dotcom space, sales enablement and events; to name a few. This resulted in continued revenue growth and acquisition of new clients.
Contributions
Led the in-house Studio team to execute the new strategic vision, focusing on visual execution and company-wide training.
Collaborated with external agencies and supported cross-functional teams by designing an easily accessible brand center to streamline the global brand rollout, ensuring consistency, impact, and adoption.
Photography
Illustrations (Matt Carlson)
Display
Sales enablement, ad, media selling sheet
Tradeshow banners
Global Kickoff
Spearheaded a Back to the Future-themed special event to set the strategic direction for the year ahead. Led and inspired the Studio team to develop and execute the visual direction, including visual identity, iconography, banners, signage, and senior leadership presentations. Collaborated with global peers in production and on-site setup.