Pet Supermarket
Bringing the new brand to life in the digital storefront for a national pet supply company dedicated to friendly service and premium products for pets.
Overview
Pet Supermarket needed an easy-to-use, scalable modular system to be implemented on SFCC, that enables them to handle their merchandising efforts efficiently, within their new brand identity.
Focused on a streamlined user experience and easy-to-engage modules, the project delivered a digital platform that was simple to use and fun to explore, blending educational content with seamless shopping. Pet Supermarket’s launch encompassed merchandising, content strategy, copywriting, user experience, and user interface design with a focus on increasing user engagement and conversions. The result was an immersive experience that reinvigorated the Pet Supermarket brand for its customers and drove revenue.
Contributions
Led the multiyear engagement with one of the agency’s pillar clients from day one.
Inspired and guided a cross-functional team across, ui, ux, copywriting, brand strategy, analytics, SEO, and external development agency collaboration.
Owned project phases from inception and concept pitching to resourcing, roadmap planning, and client success partnerships.
Oversaw the creation of intuitive, branded content that simplified customer journeys, resulting in increased conversions.
