Super Bowl Social Media Campaign

Super Bowl 2015 was held at University of Phoenix stadium and during this time there was a significant lift in the mentioning of the school name on social channels. We used this as a springboard to celebrate the students. They got an opportunity to express their Phoenix pride on Facebook by submitting their photo which was used to form a photo mosaic of the Phoenix mark. Following the campaign the mosaic was extended into office environments to convey the student commitment. 

1.4M people reached, 12.6k social engagements and 1,840 photo submissions.  

Role: Creative Director.