Egencia—Bringing a Brand to Life

Egencia (part of the Expedia Group family) is a Travel Management Company that serves over 8.5 million business travelers globally. The existing brand didn't communicate a compelling story across the customer life cycle and was in need of an overhaul. A new branded ecosystem across the entire buyer’s journey was created across egencia.com, emails, brand center, sales enablement, tradeshows, social, photography, illustrations, presentations, advertising, iconography et al.  

Role: Creative Director and contributing designer. 

 

Photography

Travelers.jpg
Abstract but rooted in reality.jpg
Objects.jpg
Internal.jpg
In-Between moments.jpg
Bleisure.jpg
 

Illustrations

(illustrator Matt Carlson)

Traveler satisfaction

Traveler satisfaction

Travel policy

Travel policy

Travel culture

Travel culture

Savings

Savings

Growth

Growth

AI

AI

Choice

Choice

Data visualization

Data visualization

Display

13_Egencia_brand.jpg
 

Sales enablement, ad, media selling sheet

Sales Enablement Egencia Analytics release_Page_2.png
BBT-Travel-Ad.png
Media Supply release _Page_1.png
 

Tradeshow banners

02_2000mm-x-800mm-BUG-Banner.png
AU-Banner-800x2020-Lifestyle.png
AU-Banner-800x2020-Product.png
 

Brand center

12_Egencia_brand.jpg

Landing pages for first customer touch point across mobile and desktop

Suggested user flow

Suggested user flow


Mobile 1B.png
Mobile 1A.png
Mobile 2A.png